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Brand Signature Graphic Standards

Rand McNally Logo Guide

Follow this guide on how to use the Rand McNally Logo correctly to ensure that the Rand McNally brand’s visual identity is consistently and properly maintained in the marketplace.

The Rand McNally Logo

The logo is square with the Rand McNally wordmark stacked at the bottom of the square.

Throughout it’s storied history the lower case “c” in the Rand McNally logo has been raisedand punctuated with a dot underneath it.

Throughout it’s storied history the lower case “c” in the Rand McNally logo has been raisedand punctuated with a dot underneath it.

Always use provided logo files. Never set the logo in type.

RMc_Logo_Brand_Cube_Black_fin_JM_RGB

RMc_Logo_Brand_Cube_White_fin_JM_RGB

RMc_Logo_Stacked_fin_JM_RGB

Clear space

For optimal visual impact the Rand McNally logo needs to have adequate clear space around it.

Clear space cube

Clear space

Minimum size

The minimum size in which the logo should appear is 1 inch in width.

The copyright symbol will not be readable when the logo is smaller than 1 inch, therefore a version without the copyright symbol should be used.

Minimum size

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